Auto Buyer

Auto Buyer

• Buyer

  How likely is the household to purchase any vehicle (new or used) in the next six months?

   

  Polk data modeling ranks each household on their likelihood of purchasing a vehicle in the next six months.  This gives you the ability to target the right prospects that are in the right phase of the buying cycle.

   

  Prospect Values:  Households are populated with a single value and placed within a rank.  Top ranks are nine times more likely to purchase a vehicle in the next six months.

   

  It is recommended to select Good, Better, and Best for purchasing prospects.  Eliminate Good first to reduce your counts to achieve your quantity goal.

• Ready to Buy

  This is the likelihood that the household will buy a vehicle (new or used) in the next six months.

   

  Prospect Values:  Households are populated with a single value and placed within a rank.  Top ranks are nine times more likely to purchase a vehicle in the next six months.

   

  It is recommended to select Good, Better, and Best for purchasing prospects.  Eliminate Good first to reduce your counts to achieve your quantity goal.

• Entry or Economy Car

  Examples: Chevy Spark, Honda Civic, Ford Focus

• Mid-Size Car

  Examples: Hyundai Sonata, Kia Optima, Nissan Altima

• Sporty Car

  Examples: Chevy Camaro, Dodge Challenger, Ford Mustang

• Luxury Car

  Examples: BMW 3 Series, Infiniti I35, Lexus ES

• Minivan

  Examples: Toyota Sienna, Honda Odyssey

• SUV/Mini SUV

  Examples: Dodge Nitro, Honda Pilot, Jeep Patriot

• Full Size Utility

  Examples: Cadillac Escalade, Chevy Tahoe

• Pickup Truck

  Examples: Chevy Silverado, Ford F150, Toyota Tundra

• Next Vehicle Budget

  The estimated amount the household will spend on their vehicle purchase in the next six months.

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.