Dwelling

Figure 11-2

Dwelling Types: The Dwelling Types option allows users to target their list to the type of dwelling.

Home Ownership: The Home Ownership option allows users to target their list to the type of homeownership for new movers. Home Ownership is determined using a combination of modeled and dwelling type information; Unknown (no data), probable renter (75% likelihood of being a renter), definite renter (85%+ likelihood of being a renter), low probability of home ownership (<25% likelihood), good probability of home ownership (>50% likelihood), high probability of home ownership (>75% likelihood), and strong probability of home ownership (>85% likelihood).