Service

Service

• Service

  Polk data is modeled to identify prospects for service and parts.

• Fix it for me

  More Likely:

  Convenience Shopper is 40% more likely to go to a dealership for service. 

  Bargain Shopper is 50% more likely to go to a specialty repair shop for service.

   

  Less Likely:

  Convenience Shopper is less likely to go to a dealership for service. 

  Bargain Shopper is less likely to go to a specialty repair shop for service.

• Fix it DIY

  More Likely:

  Convenience Shoppers are willing to pay more for high quality parts. They are likely to be DIY in routine maintenance, glass and tires; even more likely to do their own brake, body, electrical, exhaust and engine repairs; very likely to take on steering, transmission and HVAC repairs.

  Bargain Shoppers tend to shop around for the best prices and typically do not value higher quality parts; they are likely to purchase parts from wholesale parts sellers. They are likely to be DIY in electrical, exhaust, HVAC, engine, brake, steering, body, tires, transmission and routine maintenance.

   

  Less Likely:

  Convenience Shoppers are less likely to pay more for high quality parts.

  Bargain Shoppers less likely to shop around for the best prices.

• No Preference

  These consumers have not indicated a strong preference to be either Fix it DIY or Fix it for Me, but they tend to lean toward Fix it for Me.