Auto Lifestyle

Auto Lifestyle

  • Lifestyle

    Polk data modeling that provides intelligence on a household’s likely current vehicle ownership information.  Create a complete understanding of your prospect’s current vehicle profile.

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only.

  • # Of Vehicles

    The total number of any type of vehicle the household likely currently owns.

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only for Current Segment.

  • Fuel Type

    This is the fuel type of any vehicle in the household.

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only for Current Segment.

  • Past Purchase

    This is the likelihood that any vehicle in the household was purchased or leased New.

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only for Current Segment.

  • Vehicle Age

    This is the likelihood of the age of any vehicle in the household.

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only for Current Segment.

  • Match All Selections

    Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.