Target Demographics

The Target Demographics sub-tabs are where selections are made to limit target lists. Users should review How To Create a Query/Count to find information on how to use the Target Demographics Sub-tabs. These tabs are very important when using the Targeted Consumer Household File because users are typically trying to target their mailings to specific consumers. The sub-tabs available for the Targeted Consumer Household File are: Basic, Individual, House, Children, Finance, Lifestyle, Culture, and Niche.

 NOTE: Postage rates may be affected and selection charges may apply when making selections under the Target Demographics tab.

NOTE: It is important to note that these selections reduce the number of addresses.