Household

When making selections from this sub-tab, users should be aware that all data must match ALL selections. For example, if the user chooses the Median Age of 35-44 years and the Median Home Value of Less than $50,000 then the results will only display routes that meet BOTH of those criteria. The median value of the routes shown will be 35-44 years of age AND the home value will be less than $50,000.

Figure 5-3

Median Owner Occupied: This option allows users to include postal routes that meet the specified modeled percentage of median owner occupied. If the target mailing is mainly for residences occupied by owners, a median percentage would be selected in this section.

Median Renter Occupied: This option allows users to include postal routes that meet the specified modeled percentage of median renter occupied. If the target mailing is mainly for residences occupied by renters, a median percentage would be selected in this section.

Median HHs w/Children: This option allows the user to include postal routes that meet the specified modeled percentage of median households with children. If the target mailing is for postal routes that have a large amount of children, the user would likely select “Presence of Children > 50%”.

Median Age: This option is where users would target the median age for a route. If the target is for the majority of the addresses to include residences for people of college age, this information would be selected in the Median Age section.

Median Home Value: This option allows the mailing to be targeted towards addresses based on their home values. This is based on the median home value for the postal route.

Median Income: This option allows the mailing to be targeted towards addresses based on their income. This is based on the median income for the postal route and not individual residences.