Current Segment

Current Segment - CAR

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• Current Segment

  What types of vehicles does the household likely own?

   

  Polk data modeling creates a view inside the garage of current vehicle owners. This gives you the ability to target households based on current ownership of a specific vehicle segment or type.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

• Car

  The household likely currently owns any car.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only for Current Segment.

• Entry or Economy

  Examples: Chevy Sonic, Fiat 500, Ford Focus, Honda Civic

• Mid-Size

  Examples: Hyundai Sonata, Kia Optima, Nissan Altima

• Full-Size

  Examples: Toyota Avalon, Buick Lucerne, Chevy Impala

• Sporty

  Examples: Chevy Camaro, Dodge Challenger, Ford Mustang

• Luxury

  Examples: BMW 3 Series, Infiniti I35, Lexus ES

• Luxury Traditional Compact Car

  Examples: Audi A4, BMW 325, Infiniti G25

• Luxury Exotic Car

  Examples: Bugatti Veyron, Ferrari 435, Lamborghini Diablo

• Luxury Traditional Full-Size Car

  Examples: Audi A8, BMW 7 Series, Cadillac DTS

• Luxury Traditional Mid-Size Car

  Examples: Audi A6, Cadillac CTS, Hyundai Equus

• Luxury Traditional Prestige Full-Size Car

  Examples: Bentley Continental, Maybach 57

• Luxury Sporty Car

  Examples: Acura CL, Audi R8, Jaguar XJR

• Luxury Traditional Subcompact Car

  Examples: Audi A3, BMW 135

• Non-Luxury Traditional Compact Car

  Examples: Hyundai Elantra, Kia Forte, Mazda 3

• Non-Luxury Traditional Full-Size Car

  Examples: Chrysler 300, Toyota Avalon

• Non-Luxury Traditional Mid-Size Car

  Examples: Dodge Avenger, Honda Accord, Hyundai Sonata

• Non-Luxury Mid-Size Sport Car

  Examples: Chevy Camaro, Dodge Challenger, Ford Mustang

• Non-Luxury Traditional Subcompact Car

  Examples: Fiat 500, Honda CR-Z, Hyundai Accent

• Non-Luxury Sporty Car

  Example: Chevy Corvette

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.

Current Segment - MINIVAN

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• Minivan

  The household likely currently owns any minivan.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

• Non-Luxury Compact Van

  Example: Ford Tansit Connect

• Non-Luxury Mid-Size Van

  Examples: Chrysler Caravan, Honda Odyssey, Kia Sedona

• Non-Luxury Half Ton Full-Size Van

  Example: Chevy Express

• Non-Luxury ¾-1 Ton Full-Size Van

  Examples: Dodge Kary Van, Dodge Sprinter

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.

Current Segment - SPECIALTY

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• Specialty

  The household likely currently owns any specialty model.  The specialty segment includes vehicles that are sold in limited quantities.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

• Prestige or Specialty

  Examples: Jaguar, Lotus, Porsche

• Super Premium

  Examples: Bentley, Rolls Royce, Bugatti

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.

Current Segment - CUV/SUV

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• CUV/SUV

  The household likely currently owns any crossover or sport utility vehicle.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

• Luxury Compact CUV

  Example: Land Rover LR2

• Luxury Compact CUV

  Examples: Land Rover LR2, Mercedes Benz GLK, Acura RDX

• Luxury Mid-Size CUV

  Examples: BWM X5, Infiniti FX35, Lexus RX

• Luxury Mid-Size CUV

  Examples: Infiniti FX35, Lexus RX, Lincoln MKT

• Non-Luxury Mid-Size CUV

  Examples: Hyundai Santa Fe, Kia Sorento, Nissan Murano

• Non-Luxury Mid-Size CUV

  Examples: Hyundai Santa Fe, Kia Sorento, Nissan Murano

• Non-Luxury CUV

  Examples: Mazda CX-5, Nissan Juke, Subaru Forester

• Non-Luxury Compact CUV

  Examples: Buick Encore, Chevy Equinox, Honda Element

• Full-Size SUV

  Examples: Chevy Suburban, Ford Expedition

• Mini SUV

  Examples: Dodge Nitro, GMC Envoy, Honda Pilot

• Luxury Brand SUV

  Examples: Infiniti FX35, Lexus RX, Lincoln MKT

• Luxury Brand Mini SUV

  Examples: Infiniti QX4, Land Rover LR3

• Luxury Mid-Size SUV

  Examples: Cadillac SRX, Lexus GX, Lincoln MKX

• Luxury Full-Size SUV

  Examples: Cadillac Escalade, Hummer H2, Land Rover Range Rover

• Non-Luxury Compact SUV

  Examples: Jeep Liberty, Isuzu Rodeo, Nissan Xterra

• Non-Luxury Mid-Size SUV

  Examples: GMC Envoy, Jeep Grand Cherokee, Honda Passport

• Non-Luxury Full-Size SUV

  Examples: GMC Yukon, Jeep Commander, Chevy Suburban

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.

Current Segment - 4WD

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• 4WD

  The household likely currently owns any four wheel drive vehicle.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

Current Segment - TRUCK

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• Truck

  The household likely currently owns any pickup truck.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

• Compact

  Examples: Nissan Frontier, Toyota Tacoma

• Mid-Size

  Examples: Chevy Colorado, Dodge Dakota

• Full-Size

  Examples: Nissan Titan, RAM, Toyota Tundra

• Luxury

  Example: Lincoln Mark LT

• Luxury Half Ton Full-Size Pickup

  Examples: Cadillac Escalade EXT, Lincoln Mark LT

• Non-Luxury Compact Pickup

  Example: Subaru Baja

• Non-Luxury Mid-Size Pickup

  Examples: Chevy Colorado, Ford Ranger

• Non-Luxury Half Ton Full-Size Pickup

  Examples: Toyota Tundra, Ford F-Series, Chevy Silverado

• Non-Luxury ¾-1 Ton Full-Size Pickup

  Examples: Ford F-Series, Chevy Silverado

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.