Finance

Demographics - Finance Sub-tab

• Credit Cards

  Indicates whether there is at least one user of that type of credit card at the address. Match All Selections: When checked, a record must match all of the selections to be returned.

• Credit

  Represents a category of credit available by someone within the household.

• Target Value Score For All Marketers

  Estimated Consumer marketing profitability. This modeled data is derived from credit behavior and leverages demographic and self-reported data.

  Target Value Score does not incorporate individual credit data and cannot be used to determine creditworthiness, or to determine eligibility for credit, employment, or insurance.

• Net Worth Model

  The estimated value of the household’s assets minus liabilities.

• Original Mortgage Amount (Thousands)

  1st Mortgage amount (actual value) original transaction 0000 to 9999 in thousands.