Auto Lifestyle

Auto Lifestyle

• Lifestyle

  Polk data modeling that provides intelligence on a household’s likely current vehicle ownership information.  Create a complete understanding of your prospect’s current vehicle profile.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

• # Of Vehicles

  The total number of any type of vehicle the household likely currently owns.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only for Current Segment.

• Fuel Type

  This is the fuel type of any vehicle in the household.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only for Current Segment.

• Past Purchase

  This is the likelihood that any vehicle in the household was purchased or leased New.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only for Current Segment.

• Vehicle Age

  This is the likelihood of the age of any vehicle in the household.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only for Current Segment.

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.