Demographics
The Demographics sub-tabs are where selections are made to limit target lists. Users should review How To Create a Query/Count to find information on how to use the Demographics Sub-tabs. These tabs are very important when using the Polk Automotive File because users are typically trying to target their mailings to specific consumers. The sub-tabs available for the Polk Automotive File are; Basic, Individual, House, Children, Finance, Lifestyle, Culture, and Niche.
NOTE: Postage rates may be affected and selection charges may apply when making selections under the Demographics tab.
NOTE: It is important to note that these selections reduce the number of addresses.