New Car Sales

New Car Sales

  • New Car Sales

    How likely is the household to purchase any new vehicle in the next six months?

     

    Polk data modeling ranks each household on their likelihood of purchasing a new vehicle in the next six months.  This gives you the ability to target the right prospects that are in the right phase of the buying cycle.

     

    Prospect Values:  Households are populated with a single value and placed within a rank.  Top ranks are nine times more likely to purchase a vehicle in the next six months.

     

    It is recommended to select Good, Better, and Best for purchasing prospects.  Eliminate Good first to reduce your counts to achieve your quantity goal.

  • Ready to Buy

    This is the likelihood that the household will buy a new vehicle in the next six months.

     

    Prospect Values:  Households are populated with a single value and placed within a rank.  Top ranks are nine times more likely to purchase a vehicle in the next six months.

     

    It is recommended to select Good, Better, and Best for purchasing prospects.  Eliminate Good first to reduce your counts to achieve your quantity goal.

  • New Sales Segment

    The vehicle segment the household will likely purchase in the next six months.

     

    Prospect Values:  Households are populated with a single value and placed within a rank.  Top ranks are nine times more likely to purchase a vehicle in the next six months.

     

    It is recommended to select Good, Better, and Best for purchasing prospects.  Eliminate Good first to reduce your counts to achieve your quantity goal.

  • Entry or Economy Car

    Examples: Chevy Spark, Honda Civic, Ford Focus

  • Mid-Size Car

    Examples: Hyundai Sonata, Kia Optima, Nissan Altima

  • Sporty Car

    Examples: Chevy Camaro, Dodge Challenger, Ford Mustang

  • Luxury Car

    Examples: BMW 3 Series, Infiniti I35, Lexus ES

  • Minivan

    Examples: Toyota Sienna, Honda Odyssey

  • SUV/Mini SUV

    Examples: Dodge Nitro, Honda Pilot, Jeep Patriot

  • Full-Size SUV

    Examples: Chevy Suburban, Ford Expedition

  • Pickup Truck

    Examples: Chevy Silverado, Ford F150, Toyota Tundra

  • Crossover Utility Vehicle

    Examples: Honda CR-V, Hyundai Santa Fe, Nissan Murano

  • Luxury SUV

    Examples: Infiniti FX35, Lexus RX, Lincoln MKT

  • Full-Size Sedan

    Examples: Toyota Avalon, Buick Lucerne, Chevy Impala

  • New Sales Fuel Type

    This is the fuel type of the vehicle the household will likely purchase in the next six months.

     

    Prospect Values:  Households are populated with a single value and placed within a rank.  Top ranks are nine times more likely to purchase a vehicle in the next six months.

     

    It is recommended to select Good, Better, and Best for purchasing prospects.  Eliminate Good first to reduce your counts to achieve your quantity goal.

  • Match All Selections

    Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.