Current Make

Current Make

• Current Make

  What is the make of the vehicle that the household currently owns?

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only.

• Car

  The household likely currently owns a specific make of car.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only for Current Segment.

• Truck

  The household likely currently owns a specific make of pickup truck.

   

  Probabilities:

   

  High Probability = Greater than a 70% chance that the household has the selected vehicle.

  Average = 24-69% chance that the household has the selected vehicle

  Unlikely = Less than 24% chance that the household has the selected vehicle

   

  It is recommended to select High Probability only for Current Segment.

• Match All Selections

  Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.