Current Make

Current Make

  • Current Make

    What is the make of the vehicle that the household currently owns?

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only.

  • Car

    The household likely currently owns a specific make of car.

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only for Current Segment.

  • Truck

    The household likely currently owns a specific make of pickup truck.

     

    Probabilities:

     

    High Probability = Greater than a 70% chance that the household has the selected vehicle.

    Average = 24-69% chance that the household has the selected vehicle

    Unlikely = Less than 24% chance that the household has the selected vehicle

     

    It is recommended to select High Probability only for Current Segment.

  • Match All Selections

    Checking this box indicates the household would likely have all data selections. For example, the household would likely have a Chevrolet, Ford, and Dodge.