Demographics - Lifestyle Sub-tab

  • Interests

    Information is self-reported. Choices are based on whether there is at least one record of the address that has indicated interest in that activity. Match All Selections: When checked, a record must match all of the selections to be returned.
  • Occupation

    Self-reported data and occupation titles. An occupation associated (by a source) with someone in the household. In the case of multiple source occupations known within the household, the highest priority (lowest numerical value) occupation will be used.
  • Lifecycle

    Dual Income No Kids – This lifecycle segment includes households with a male and female adult present with higher than average discretionary income and no children present. Family Ties – This segment is defined as husband and wife households with children present. Generation X- This segment contains names and addresses of individuals born between 1965 and 1976. Baby Boomers – This segment contains names and addresses of all individuals born between 1946 and 1964.
  • Pets

    Self reported interest present in the household.