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Household Age
Information is derived using self-reported data and public information.
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Household Income
Data is sourced from self-reported sources and modeled based on the individual’s data and household demographics.
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Household Marital Status
Compiled based on self-reported data and inferred from other household data.
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Household Size
Results display how many persons are located at an address.
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Household Education
Education Level. Options range from high school or less to graduate school.
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Narrow Band Household Income
Information is specific or inferred. Information is based on the same algorithm as Household Income but presented in smaller buckets.
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Address Type
Selections can be made to narrow the type of addresses being mailed to.
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Number of Generations in Household
Based on adult and children’s ages in 18 year increments.
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Household Political Party
Democrat, Republican, and/or Independent. Multiple parties are shown if the persons in a household have more than one political party.